{"id":28311,"date":"2026-07-06T19:23:19","date_gmt":"2026-07-06T13:53:19","guid":{"rendered":"https:\/\/wowentrepreneurs.in\/index.php\/2026\/07\/06\/sachin-tendulkar-joins-sml-limited-as-brand-ambassador-to-strengthen-trust-led-growth-in-indian-agriculture\/"},"modified":"2026-07-06T19:23:19","modified_gmt":"2026-07-06T13:53:19","slug":"sachin-tendulkar-joins-sml-limited-as-brand-ambassador-to-strengthen-trust-led-growth-in-indian-agriculture","status":"publish","type":"post","link":"https:\/\/wowentrepreneurs.in\/index.php\/2026\/07\/06\/sachin-tendulkar-joins-sml-limited-as-brand-ambassador-to-strengthen-trust-led-growth-in-indian-agriculture\/","title":{"rendered":"Sachin Tendulkar Joins SML Limited as Brand Ambassador to Strengthen Trust-Led Growth in Indian Agriculture"},"content":{"rendered":"<div>\n<p class=\"wp-block-paragraph\"><strong>Mumbai (Maharashtra) [India], July 6:<\/strong> SML Limited, a global leader in innovative and sustainable agricultural solutions, onboards cricket legend Sachin Tendulkar as its Brand Ambassador, as the company looks to strengthen trust-led growth and deepen engagement with farmers and stakeholders across the agricultural value chain. The association builds on Sachin Tendulkar\u2019s enduring credibility, widespread public trust, and connect across urban and rural India, reinforcing SML\u2019s commitment to delivering dependable agricultural solutions that support farmers\u2019 long-term success.<\/p>\n<ul class=\"wp-block-list\">\n<li><em>Partnership aims to deepen farmer engagement, strengthen brand trust, and support innovation-led agriculture<\/em><\/li>\n<li><em>Association reflects SML\u2019s vision of building a trusted, future-ready agri brand across India and global markets<\/em><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">For over five decades, SML has built its reputation on scientific innovation, quality, and farmer-centric solutions across Crop Nutrition, Crop Protection, and Biologicals. As agricultural challenges continue to evolve with climate change, food security concerns, and sustainability priorities, the company believes that strong brands built on trust and long-term relationships will play an increasingly important role in shaping the future of agriculture.<\/p>\n<p class=\"wp-block-paragraph\">Beyond a conventional brand endorsement, Sachin Tendulkar\u2019s association with SML represents a shared commitment to trust, performance, and long-term impact in Indian agriculture. As one of India\u2019s most respected public figures for his values of discipline, consistency, excellence, and performance, his association strengthens SML\u2019s efforts to deepen engagement with farming communities while reinforcing confidence in its portfolio of high-performance agricultural solutions that farmers can rely on season after season.<\/p>\n<p class=\"wp-block-paragraph\">Commenting on the collaboration, <strong>Mr. Sachin Tendulkar <\/strong>said: <em>\u201cThe future of agriculture will be shaped by ideas that combine innovation with purpose. It is encouraging to see SML working towards solutions that can empower farmers and contribute to a more sustainable future.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><a><\/a><strong>Mr. Bimal Shah<\/strong>, Managing Director, SML Limited, said: <em>\u201cThe Indian agri-input industry is undergoing a significant transformation. Beyond product innovation, farmer confidence, channel trust, and corporate credibility are emerging as key differentiators in driving long-term growth. Sachin Tendulkar represents values that resonate deeply with SML \u2014 trust, excellence, consistency, and performance. His enduring credibility across rural and urban India makes him a natural fit for our brand and our vision for the future.\u201d<\/em><\/p>\n<p class=\"wp-block-paragraph\"><em>\u201cAs SML enters its next phase of growth, this partnership reinforces our commitment to innovation, sustainability, and delivering high-performance agricultural solutions that empower farmers and contribute to India\u2019s agricultural progress.\u201d he added.<\/em><\/p>\n<p class=\"wp-block-paragraph\">The company believes the partnership comes at an important time for Indian agriculture as the sector increasingly adopts technology, science-led farming practices, and sustainable solutions to improve productivity while preserving natural resources.<\/p>\n<p class=\"wp-block-paragraph\">The association will support SML\u2019s efforts to build stronger connections with farmers, dealers, distributors, and business partners while increasing awareness of the company\u2019s portfolio of high-performance agricultural solutions and growing innovation pipeline.<\/p>\n<p class=\"wp-block-paragraph\">As part of the collaboration, SML will roll out an integrated campaign spanning television, digital platforms, print media, dealer engagement initiatives, and on-ground farmer outreach programmes across the country.<\/p>\n<p class=\"wp-block-paragraph\">The partnership will also be brought to life through SML\u2019s integrated campaign, <strong>\u201cSML, Fasal Ka Master Blaster.\u201d<\/strong> Inspired by Sachin Tendulkar\u2019s legendary ability to balance defence and attack on the cricket field, the campaign draws parallels with SML\u2019s expertise across Crop Nutrition and Crop Protection solutions that help farmers improve productivity while safeguarding crop health.<\/p>\n<p class=\"wp-block-paragraph\">The campaign celebrates farmers as the true champions of Indian agriculture while highlighting the role of science-led and sustainable farming solutions in improving agricultural outcomes.<\/p>\n<p class=\"wp-block-paragraph\">Sachin Tendulkar\u2019s association is expected to reinforce SML\u2019s brand equity not only in India but also across international cricket-following markets, where his enduring recognition and credibility can help strengthen the company\u2019s visibility and reputation.<\/p>\n<p class=\"wp-block-paragraph\">The company stated that the collaboration reflects its long-term commitment to supporting farmer prosperity, accelerating agricultural innovation, and building sustainable solutions for the future of farming.<\/p>\n<p class=\"wp-block-paragraph\">This move comes as SML continues to strengthen its innovation-led growth strategy through investments in research and development, new product registrations, patented technologies, and discovery-based molecules. The company is also expanding its presence across international markets while developing next-generation solutions designed to address the evolving challenges of climate resilience, food security, resistance management, and sustainable agriculture.<\/p>\n<h2 class=\"wp-block-heading\"><a><\/a><strong>About SML Limited<\/strong><\/h2>\n<p class=\"wp-block-paragraph\"><strong>SML Limited <\/strong>(formerly Sulphur Mills Limited) is a global leader in innovative and advanced agricultural solutions across Crop Nutrition, Crop Protection and Biologicals.Established in 1971, the company operates with a strong focus on sustainability, farmer welfare, and science-led innovation. With a presence in over <strong>80 countries<\/strong>, SML develops and manufactures advanced formulations designed to improve productivity, enhance nutrient-use efficiency, strengthen resistance management, and reduce environmental impact. Driven by innovation and a commitment to sustainable agriculture, SML continues to develop next-generation solutions that help farmers build climate-resilient and future-ready farming systems while contributing towards food security and environmental sustainability.\u00a0 For more information, please visit<a href=\"https:\/\/sml-ltd.com\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noopener\"> <\/a><a href=\"https:\/\/sml-ltd.com\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SML Limited\u2019s official website<\/a>.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Facebook<\/strong>: @sulphurmillslimited<\/li>\n<li><strong>Instagram<\/strong>: @sml_ltd<\/li>\n<li><strong>LinkedIn<\/strong>: @sulphur-mills-ltd-1960<\/li>\n<li><strong>Youtube<\/strong>: @smllimited8275<\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\"><em>If you object to the content of this press release, please notify us at pr.error.rectification@gmail.com. We will respond and rectify the situation within 24 hours.<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai (Maharashtra) [India], July 6: SML Limited, a global leader in innovative and sustainable agricultural solutions, onboards cricket legend Sachin&hellip;<\/p>\n","protected":false},"author":1,"featured_media":28312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[13],"class_list":["post-28311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-business"],"_links":{"self":[{"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/28311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/comments?post=28311"}],"version-history":[{"count":0,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/posts\/28311\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media\/28312"}],"wp:attachment":[{"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/media?parent=28311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/categories?post=28311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wowentrepreneurs.in\/index.php\/wp-json\/wp\/v2\/tags?post=28311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}